About Liam E — Triumph Bike Reviews

Hi, I’m Liam E — a cyclist, gear obsessive, and the person behind every review on this site.

I started Triumph Bike Reviews because I was tired of reading reviews written by people who’d clearly never touched the bike. Too many affiliate sites regurgitate spec sheets and call it a review. I wanted something different: honest, hands-on takes from someone who actually rides.

I’ve been riding for over a decade — road, gravel, mountain, and commuter bikes. I’ve wrenched on my own bikes, replaced groupsets, built wheels, and made plenty of expensive mistakes along the way. Those mistakes taught me what actually matters when you’re evaluating a bike, and what’s just marketing noise.

How I review bikes

Every review on this site goes through the same process:

• Spec analysis — I go through the full component list and flag anything that stands out, good or bad. A bike’s spec sheet tells you a lot about where the manufacturer cut corners.
• Real-world context — I look at how the bike performs for its intended use case, not just in ideal conditions. A $500 hybrid that’s great on flat pavement but falls apart on light gravel is only worth recommending with that caveat.
• Value assessment — Price matters. I compare each bike against its direct competitors at the same price point.
• User feedback — I read hundreds of owner reviews and forum threads to identify recurring issues or praise that shows up consistently across different riders.

I’m one person, so I can’t ride every bike I review. When I haven’t ridden a specific model, I say so — and I lean harder on spec analysis and owner data. When I have ridden it, you’ll know.

What I cover

The bulk of the site is individual bike reviews — mostly in the $300–$2,000 range where most people are actually shopping. I also publish best-of roundups for common buyer queries (best hardtail under $1,000, best hybrid under $500, etc.) and occasional gear reviews for helmets, lights, and cycling accessories.

I’m particularly focused on e-bikes right now — it’s where the market is growing fastest and where bad information causes the most expensive mistakes.

Affiliate disclosure

Some links on this site are affiliate links, primarily through Amazon Associates and a few direct retailer programs. If you click a link and make a purchase, I earn a small commission at no extra cost to you. This is how the site pays for itself.

Affiliate relationships don’t influence my recommendations. I’ve given negative reviews to products with high commissions and positive reviews to products where I earn nothing. My goal is to help you make the right call — that’s the only reason anyone comes back to a review site.

Questions, corrections, or bikes you’d like to see reviewed? Reach out through the contact page.

— Liam E